The 10th China International Hair Fair just closed successfully.

As a specially invited exhibitor Intercasmo shined as a bright star at the Fair.

With its brand new company VI "Intercasmo blue" and quality new products, the company greatly raised its popularity and reputation. It received guests from all around the country and even from abroad, entered into cooperation with many partners, and attracted attention and praises of professionals in the industry.

A coordinated and creative interaction between two locations helps dominate the Hair Fair

Intercasmo International appeared at exhibit booth B106 of Poly World Trade Center Expo in Pazhou with four start brands, New Swisson, Classic Swisson, Revitalizing, and Viecurn, and at the same time it also showed up at the Hair Fair. The interaction between the two locations was a powerful demonstration of Intercasmo's position and strength.

"Coordinated and creative" is the theme around which Intercasmo organized its exhibition at the Fair, which is also a profound revealing of Intercasmo's consistent philosophy and its source of advantage. In its operational strategy, the company emphasizes on coordinated integration of resources of all interested parties in accordance with market demands to make exclusive marketing plans for cooperation partners; while in its product development activities, it is creative to develop "blockbuster products" that will set benchmarks for the hair beauty industry.

The design of the exhibit booth I saw on the site highlights "Intercasmo blue". It is an indication to the fashion gene and brand vitality of the new Intercasmo, and a telling sign of Intercasmo's strategy to became an incubator of original hair product brands. All things there are eye-catching, from construction of the booth, to display of new products; what is more, the booth also witnesses good on-site interaction. Partner agents throng on the site, all expressing their confidence in the new products. And we see new contracts being signed one after another. In response to my questions, Mr. Chen Yihua, general manager of Intercasmo group, said, "Intercasmo is now in the 15th years of its development. Professionals in the beauty industry shall not be merely creators of beauty; they shall also be advocates of social responsibility through sustainable development of companies.

Intercasmo International will have a bright future in building a wash and care brand that will still be thriving a century later.