New Swisson · Life's beauty salon on hairs
To New Swisson, fashion is an attitude to life.
To choose a brand is to choose a life style.
New Swisson, a product of perfect combination of life aesthetics and fashion aesthetics.
Meaning of the brand: a science-based brand with medical background, a provider of unique hair fashion products and solutions to customers.
Brand positioning:
To hair salons——No. 1 brand in Chinese hair beauty industry in terms of volume.
To customers—— A precision brand derived from life aesthetics for hair care
Brand symbol: Gothic style brand logo embodies the integration of light luxury and life aesthetics, and the pursuit for supreme precision hair fashion.
Brand tonality: use rare and natural ingredients to provide precise hair and scalp care to the best extent.
Brand philosophy: use rare and natural ingredients to care and condition hair and scalp to the best extent.