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品牌理念

— BRAND CONCEPT —

New Swisson · Life's beauty salon on hairs

To New Swisson, fashion is an attitude to life.

To choose a brand is to choose a life style.

New Swisson, a product of perfect combination of life aesthetics and fashion aesthetics.

 

Meaning of the brand: a science-based brand with medical background, a provider of unique hair fashion products and solutions to customers.

Brand positioning:

To hair salons——No. 1 brand in Chinese hair beauty industry in terms of volume.

To customers—— A precision brand derived from life aesthetics for hair care

Brand symbol: Gothic style brand logo embodies the integration of light luxury and life aesthetics, and the pursuit for supreme precision hair fashion.

Brand tonality: use rare and natural ingredients to provide precise hair and scalp care to the best extent.

Brand philosophy: use rare and natural ingredients to care and condition hair and scalp to the best extent.


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